A strange way of stock picking

One of my friend has a strange and unique way of stock picking.

First, let me tell you that he is not a technical trader but believes in fundamentals.

Second, he is more of an investor than a trader.

Now, his method.

He does no research before buying

no fact finding

no expert opinion

no listening to management interviews

no charts

no balance sheets

no profit and loss statements

nothing

except......

whenever and wherever

a service or product thoroughly satisfies and delights him

whenever he is thrilled to see the customer-oriented attitude of the employees

whenever he is overjoyed at a product

whenever the service standards make his eyes bulge with surprise

whenever he is touched by the sheer commitment to customer satisfaction

whenever he finds discipline and perfection

whenever he finds the employees motivated and empowered

whenever he finds great value for money

whenever he finds trust in the air

he checks whether the company's shares are listed.

If yes, he buys quite a handleful.

"I want to be a part of this success story", he says.

Thereafter, he keeps visiting the company every 6 months.

He holds the stock till he still finds the quality and value-delivery amazing.

He keeps enjoying the value appreciation as well as dividends.

The moment his sixth sense notices a decline, he sells.